Owler's Repair Service
Challenge
Owler's Repair Service, a company specializing in orignaly in automotive repair and makign the move into general home repairs, approached us with the challenge of developing a brand identity that felt fresh, free and green, along with conveying a sense of reliability and expertise. In addition to the brand identity, they required social media designs, print designs, and uniform designs that matched their new brand identity. We worked closely with Owler's Repair Service to understand their vision and goals, and delivered a comprehensive brand identity that exceeded their expectations.
Outcome
We closely collaborated with Owler's Repair Service team to create a brand identity that aligned with their vision and values, and resonated with their target customers. In addition, we designed social media and print materials that reinforced the new brand identity, established a consistent visual language, and provided a comprehensive brand identity that surpassed their expectations.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
During a one-day facilitated session, our team met with Nate and his team at Owler's Repair Service. Together, we identified and addressed several challenges the company faced, such as transitioning from a car repair service to a general home repair one, dealing with past customers and assisting them in finding other repair services for their car needs, and prioritizing the needs and goals of both the business and its customers.
To address these challenges, we first analyzed current market trends to understand industry demand and customer behavior. We also conducted market research to determine the preferences and needs of the local community and potential customers. Based on this information, we developed a comprehensive plan that involved rebranding the company as a home repair service and expanding our services to include plumbing, electrical, and HVAC repairs.
We prioritized the needs and goals of both the business and its customers by creating a feedback system that allowed customers to rate our services and provide suggestions for improvement. We also conducted regular team meetings to ensure that the company's mission and goals aligned with the needs of our customers.
Overall, our efforts resulted in increased customer satisfaction and loyalty, as well as significant revenue growth for Owler's Repair Service.
DEFINING THE BRAND
During our strategy session, we conducted a series of exercises to extract and refine the key pillars of the brand. This helped define the brand's personality, including how it should look, sound, and act. Our focus was on defining the brand's identity and target customers, which became the foundation for their branding and marketing plans beyond 2023.
At Made by Campfire, we don't just design brands for clients - we design brands with the customer at the core of development. This approach helps us create better brands that effectively target and reach the intended audience.
PHASE TWO
Brand Design
A social look!
Print Design.
Outcome
We closely collaborated with Owler's Repair Service team to create a brand identity that aligned with their vision and values, and resonated with their target customers. In addition, we designed social media and print materials that reinforced the new brand identity, established a consistent visual language, and provided a comprehensive brand identity that surpassed their expectations.
Overall, our efforts resulted in increased customer satisfaction and loyalty, as well as significant revenue growth for Owler's Repair Service.
Before we head off though!
If you're in need of graphic design services for your business, Made by Campfire can help. We offer a full range of design services, including logo design, branding, business cards, posters, and flyers. Our team can work with you to create a cohesive brand identity that will resonate with your target audience. We also offer flexible payment plans that allow you to choose the amount and frequency of payments that best suit your needs.
Fire up the dial-up and let’s work together: andrew@madebycampfire.com
