Glitter Bomb Your Enemies
Challenge:
In 2020, we had the chance to work with Glitter Bomb Your Enemies, Australia's #1 Anonymous Prank Service. Featured on MTV, The Huffington Post, BuzzFeed, The Daily Dot, and more, this cheeky, fun company specializes in sending glitter bombs to your enemies or even a bag of candy dicks.
Our challenge was to redesign the branding for this company with a large customer base. We aimed to upgrade their old logo, which was quickly put together when the owners first launched the brand, to better match the tone, vibe, and audience.
The Outcome:
This resulted in a design that feels fresh, colorful, and new. It not only stands out in the gag gift market but also perfectly fits the quirky nature of the product.
PHASE ONE
Strategy & Approach
DEVELOPING THE STRATEGY
During a one-day facilitated session, we identified the challenges faced by Glitter Bomb Your Enemies as a company. They prioritized the needs and goals of the business and its customers, uncovering issues with their current brand and how it was affecting new client acquisition. This session laid the foundation for the branding and marketing plans for 2020 and beyond.
DEFINING THE BRAND
Through a series of exercises in the strategy session, we successfully extracted and refined the key pillars of the brand. This process defined the brand’s personality—how it should look, sound, and act.
UNDERSTANDING THE USERS
Glitter Bomb Your Enemies operates within a crowded market of silly gags and bad jokes, making it crucial for them to stand out from the clutter. Therefore, it was essential to define and narrow down their target users to better design and brand their product. We created unique user profiles representing a diverse range of attendees, which painted a clear picture of their demographics, psychographics, needs, and wants.
POSITIONING
Understanding the essence of the Glitter Bomb Your Enemies brand and the audience it champions has been pivotal in shaping the organization's positioning statement.
“Glitter, Dicks and Random Sh*t”
PHASE TWO
Brand Refresh
A new look
In redesigning the brand, we transformed their old logo, which utilized a pre-installed font, into a custom two-tone designed font. For the word "Glitter Bomb," we created a boxed font and placed it within a larger box, simulating the appearance of a glitter bomb or gag item ready to be sent off to enemies' doors. The positioning of "Your Enemies" outside the box symbolizes the recipients of the prank. The font design for this part also features a boxy fill and added texture to evoke a grunge comic book/pop culture aesthetic.
The re-brand draws inspiration from old-school comics and pop art from the 50s to 80s, infused with a modern twist.
Throughout the design process, we explored a multitude of logo concepts, ranging from vastly different designs.
They're not bland, and neither should their backgrounds be. That's why we introduced patterns!
To create the pop art and grunge aesthetic, we developed several different elements to overlay on photos or vector objects.
